Now moving on to the 10th year, xqrj is planning to take a greater step towards profssionalism: making xqrj a brand. Branding would mean that our logo, fonts & even the arrangement of our logo & name has to be standardised, as what big external companies would do. This move would also come in coincidence with our 10th anniversary, hoping to bring xqrj to new heights.
But as always, things are easier said than done. There's a lot of work that needs to be done in order to create a brand~ which fonts & colour to use, how should the name & logo be arranged, the design of the logo etc.. Guess we have to go through this design planning process again...
Looking back, I have really learnt a lot in xqrj. Through the design team, i learnt about the design process and how to convey our messages through the different styles & concept. Outside of design, learnt a lot of things through the interaction with outside agencies & partners. Having been through all these, i guess rebranding would be 1 of the last things i want to do for this comm before the new comm is set up. Guess not just me, but all those in the rebranding team would think the same. Rebranding would also mean easier work for the design team as they would not have to rack through their brains to think of fonts & colour like we did & can concentrate further on creating their own style for the publicity items
Sound so political suddently but i guess this is the sense of achievement i get from it. Can't wait to see what the end product will be like. 心情溶剂 加油!!